Profiting From Social Networking

Profiting From Social Networking
Patrice-Ann Rutledge
Pearson Education, Inc
ISBN: 0-7897-3788-4
Non-Fiction, Business, Marketing
Reviewed by Dr. Tami Brady

Everyone seems to be getting on the social networking bandwagon. Social networking systems like MySpace and Facebook used to be seen as places for young people to gather and to chat. However, over time, these sites have changed.
People and business began realizing that their target audiences were just sitting there waiting to find out about great products and services. Everyday these opportunities continue to grow: more contacts, more discussion possibilities, and whole new sites dedicated to very specific topics. It definitely takes some forethought and skill but using social networking can serve as a valuable form of marketing.
One interesting aspect of social networking that Profiting From Social Networking explored was in looking for jobs. Evidently, often social contacts are made on social networks that can lead to employment opportunities. Moreover, headhunters are now making use of these systems to find the talent that they need. The possibilities are endless.