Career Smart Sherri Thomas Career Coaching 360 ISBN: 978-1-60145-366-2 Non-Fiction, Career Reviewed by Dr. Tami Brady

Whether we know it or not, we all have a personal brand. When people look at us, we portray a certain image. While we go about our daily business, we exhibit certain personality traits and talents. Even what we chose to do says something about our values.

For most of us, the main problem is that our brand is fuzzy. The way we look, the activities we undertake, how we act, and the talents we use tend to lack any sort of connection. Mostly that is because we lack clarity on who we are, what we want to portray to the world, and how we are going to accomplish this things.

Career Smart seeks to help define a personal brand that will describe you and your unique qualities, even if you don’t think you have anything worthwhile to brand. The author then shows how you can use this brand to further your current career path whether you are looking for work, in a job you hate, successful but looking to move forward, or looking to move into an entirely different career.

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