Marketing Made Easy

Marketing Made Easy
Kevin A. Epstein
Entrepreneur Press
ISBN: 1-599180-17-0
Non-Fiction, Business
Reviewed by Dr. Tami Brady

The majority of entrepreneurs tend to be activity focused. After all, that’s what got them interested in starting their own business in the first place. They had a great idea, decided it could actually make a few dollars, and away they went. Naturally they assume that at some point their hard work will pay off.
Unfortunately, that doesn’t always happen. Good ideas never really take off. Great products remain undiscovered by consumers. Businesses fail.
The reason for business failure is often simply a lack of planning. While entrepreneurs are wonderfully hard working, they often get lost in endless tasks because they lack a clear direction. Even though every business book on the market preaches “know your market” and “make products that service your customers”, most people starting their own business gloss over these parts in a hurry to get their “baby” to market.
That is, until they find themselves in trouble. Then, they pick up a copy of Marketing Made Easy. It’s a solid resource explaining the importance of the 3 C’s (customers, company, and competitors) and 4 P’s (product, price, promotion, placement). Then, with this information solidified, smart effective marketing plans can be created and put into place.