The Truth about Email Marketing

The Truth about Email Marketing
Simms Jenkins
FT Press
ISBN: 0-7897-3794-9
Non-Fiction, Business, Marketing
Reviewed by Dr. Tami Brady

When someone mentions email marketing the first thing that tends to pop into our head is spam. We all hate spam and are inundated with spam on a daily basis. Just the notion of becoming an email marketing expert is offensive.

With this said, like me, you probably have a variety of email newsletters or company updates that come to your inbox everyday. Often they are full of valuable information, tips, discounts, etc. Moreover, they are extremely convenient. Really these newsletters and company updates hey are just about the furthest thing from spam.

This is what true email marketing is about: building newsletters and company updates that are useful to those who want to receive them. The Truth about Email Marketing not only gives some tips about how to send great content but also how to make sure that these important resources aren’t at all spam-like and that only those who want the information receives it.