First, Best or Different

First, Best or Different
John Bradley Jackson
Dog Ear Publishing
ISBN: 978-159858-291-8
Non-Fiction, Business
Reviewed by Dr. Tami Brady

It makes logical sense, when it comes to niche businesses that the key to success is to be first, best, or different. Still, the learning curve for the first in a particular niche is usually very high. Those that follow tend to have an easier go. Being best is wonderful but keeping up with the competition is demanding. Finally, being different allows your business to stand apart from the rest. However, your degree of success will depend entirely upon how well your products or services suit the clients you serve.

Starting a new niche business can sound extremely attractive. Most people assume that if they create a product that those who need it will magically flock to them. Wouldn’t that be wonderful?

First, Best or Different specifically looks at niche planning and marketing. Like any business endeavor, planning is often the difference between success and failure. It can’t be stressed enough, it is imperative that you not only know what you are getting into when you start your company but also the needs of your customers. Gimmicks will only get you so far, if you have nothing of real value to sell your company will soon go bust.